





“Transparency is at the core of how we operate at Point. It shapes how we communicate with our customers, how we lead and support our teams, and how we partner across the company. By being open and clear with one another, we build trust, create alignment, and give ourselves the best chance to win together. Transparency isn’t just a value for Pointers — it’s the framework for how we operate.”
“At Point, "Total Alignment" means moving as one team, across regions, and staying focused on what matters most by delivering real value to our Homeowners. We are connected by shared goals, clear accountability, and trust. When we are aligned, we move faster, make better decisions, and build with purpose. That alignment allows us to advance Point’s mission while creating an environment where people feel informed, empowered, and proud of the impact they make.”
“What I appreciate about inclusion at Point is that it’s not treated like a checkbox—it’s reflected in how teams collaborate and how open people are to different perspectives. When people feel comfortable sharing their ideas and experiences, it strengthens how we learn from one another and leads to better thinking and outcomes across the organization.”
We’ve built a team that we’re incredibly proud of at Point. It’s a diverse group – people coming from a wide range of experiences, backgrounds, and geographic locations – unified by the belief that we’re building something that makes a real difference in people's lives.”
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Eddie Lim, between successful startups, is looking for some liquidity while deciding on his next venture. His bank rejects his application for a HELOC due to a lack of conventional W2 income.
Meanwhile, Eoin Matthews receives a proposition from some friends who are trying to purchase their dream home in Boston, but don’t have enough for the down payment – would he consider investing in their home in exchange for a share of the future appreciation?
This momentum is driven by continued growth across the company, including the expansion of our team to more than 300 employees, multiple securitizations, and new capital commitments from investors.
Every year, Insider surfaces 100 leaders across 10 industries who are driving unprecedented change and innovation. Lim, the CEO and cofounder of Point, wants to make it easier for people to tap into that wealth. Lim’s company, which he founded alongside Eoin Matthews in 2015, offers homeowners lump sums of cash in exchange for a stake in their home.
Historically, homeowners could only tap into the equity of their homes by taking out a home equity loan or refinancing. But a new category of startups has emerged in recent years to give homeowners more options to cash in on their homes in exchange for a share of the future value of their homes.

